What is in a Shinola retail store? Take our virtual tour

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Shinola's flagship store in Detroit.
Shinola’s flagship store in Detroit.

From $1,950 retro bikes to $48 candles, Shinola’s flagship store in Detroit isn’t for everyone.

But it’s hard to deny the allure of the store and its products at the former warehouse for Willys Overland Motor Company on Canfield Street in Midtown, where the bikes are assembled.

The creatively arranged shop offers watches, journals, bikes, shoe polish, iPad covers, U.S. flags, footballs, photography books and leather-covered bike locks. The company’s primary focus is the watches, which start at around $500.

The watches are assembled in the revived Argonaut building, where the company rented a 30,000-square-foot space from the College for Creative Studies.

Detroit is among only a handful of Shinola stores. The others include New York, San Francisco, Kansas City and Paris, France. The company plans to open stores this year in Chicago, Minneapolis, Washington D.C. and other European cities.

 

A leather bike seat and watches ranging from $600-$725.
A leather bike seat and watches ranging from $600-$725.
Watches, leather goods and books are on display.
Watches, leather goods and books are on display.
The Runwell line of Shinolas is designed for men and starts at $550.
The Runwell line of Shinolas is designed for men and starts at $550.
From the Shinola's Gomelsky line, these watches are designed for women and have a more formal look.
From the Shinola’s Gomelsky line, these watches are designed for women and have a more formal look.
The staff is very friendly.
The staff is very friendly.
At the store's entrance is this $1,925 Shinola bike, called a Bixby.
At the store’s entrance is this $1,925 Shinola bike, called a Bixby.

 

 

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What is in a Shinola retail store? Take our virtual tour added by on
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Steve Neavling

Steve Neavling lives and works in Detroit as an investigative journalist. His stories have uncovered corruption, led to arrests and reforms and prompted FBI investigations.