Mayoral candidate Lisa Howze makes splash with Super Bowl ad

Mayoral candidate and state Rep. Lisa Howze premiered a Super Bowl campaign ad just before the second half of the Sunday night’s game, showing she can raise money with the big dogs – Wayne County Sheriff Benny Napoleon and former Detroit Medical Center CEO Mike Duggan.

Once considered a longshot, Howze has burst onto the scene as a serious contender and a fresh face.

The commercial shows scenes from Detroit and Howze talking about a brighter future.

“Our spirit has been tested, but not defeated,” the first-term state rep said in the ad. “You deserve better, and it will get better.”

At the end, Howze proclaimed: “In 2013, say no to the status quo.”

Steve Neavling

Steve Neavling lives and works in Detroit as an investigative journalist. His stories have uncovered corruption, led to arrests and reforms and prompted FBI investigations.

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  • She wasted all that money appealing to people who have nothing to do with her bid for mayor. Is this an example of how Detroit’s money would be spent? It seems similar to the campaign of Janet Reno running for Governor in florid. She campaigned in all the Hispanic neighborhoods where no one was eligible to vote; either an illegal or non citizen.

  • Geoffrey L. Garfield

    Weak. She should have chosen a top issue and illustrated her solution. Since she has Chief Barron they should’ve walked the streets talking to residents about public safety solutions. This one is a generic rah-rah-blah-blah. Fail.

    • Exactly. Buying an expensive block of ad time to simply say, “Vote for me because I’m different,” is not enough. A concrete, solution oriented message would’ve been more effective and delivered more of an impact.